urban-historical landscape analysis on the basis of mental perceptions case study: tajrish neighborhood

despite the close relationship between collective memory and urban structure, as the relationship between what is hidden and what is visible, rapid changes throughout the city have caused a disconnection between integrated memories and landscape cohesion. as a context for memories, the historical urban landscape proves valuable. the present research seeks to identify elements and signs in urban landscape design that associate with collective memoriesand to determine the extent of their effectiveness in maintaining and consolidating the cultural integrity and attachment to residential area and urban spaces. now, a question is raised: which kinds of elements help us to reach landscape perception in relation to collective memory? accordingly, major categories influencing on mental perceptions based on the studies are elements that affect landscape, mental attachment, rootedness, and social relations. identification and utilization of these categories in urban landscape design would enable the perception of the landscape as a mental reality that is tied with memories of the users of the space and is possible with elements such as signs in the landscape. to address research inquiries, the researcher has surveyed components of collective memory via landscape analysis method. the paper applies mostly qualitative techniques along with some quantitative methods and the location under investigation is shemiran. the research method was comprised of field survey and obtaining information regarding history of the site. in order to answer research questions, landscape analysis method based on subjective perceptions was selected. the statistical population of the study included 30 residents of the district that were 30 years old or older. the respondents were presented with the obtained elements, as well as 6 pictures in order to score them based on their subjective perception. questionnaire data was analyzed and elements impacting subjective perceptions in urban landscape were identified. what matters is to identify the factors creating collective memories and its durability in environmental aspects and that whether adopting them in landscape design can prove to be effective in maintaining and enhancing cultural coherence, attachment to residence, and urban spaces, thus improving urban landscape quality.